INSIDE THE BOOK
From understanding AI’s impact to designing your strategy, Shift – AI for Agencies is a roadmap for leaders. Each chapter includes stories, frameworks, and action steps.
“The playbook every agency leader needs right now. ‘Shift – AI for Agencies’ provides concrete steps to turn AI from a threat into competitive advantage.”
Mary Keane-Dawson, Chair of BIMA
Chapter 1: A Transformational Shift
Why AI is as pivotal as digital was 25 years ago, and why agencies are first to feel the pressure.
How generative AI works, and why agencies need to rethink their positioning now.
Chapter 2: At the Eye of the Storm
Chapter 3: How Agencies & Brands are Using AI
Lessons from networks and brands like WPP, Coca-Cola, and Mango.
Chapter 4: What Can I Do with AI?
Moving beyond production into research, strategy, and creative exploration
Turning prompts into a new creative language your team can actually use.
Chapter 5: How to Speak AI
Chapter 6: Working with Image Generators
Directing AI like a junior creative, not a novelty tool.
Chapter 7: Data, IP and Ethics
Lessons from networks and brands like WPP, Coca-Cola, and Mango.
Chapter 8: The journey to ai maturity
Four stages of AI maturity and identifying where you are and what’s next.
Crafting an AI strategy canvas that protects and grows your agency.
Chapter 9: Vision and Strategy
Chapter 10: People, Skills and Culture
Equipping teams with confidence, not fear.
Chapter 11: Data & Tools
Building the foundations of scalable adoption.
Chapter 12: Governance and Accountability
Guardrails that make AI adoption safe, not stifling.
A clear view of how agencies will evolve, and how to stay ahead.
Chapter 13: What’s Next
“This book cuts through the hype. It’s not about gimmicks or chasing the latest tool, but about giving agencies the clarity and frameworks they actually need to navigate AI.”
Jason Anderson, Digital and Technology Director, Avantgarde